The Salt Lake City Grand Opening Fair marked Moosejaw’s final -- and greatest -- store opening ever. The campaign was initiated with digital billboards and transit ads in Salt Lake, followed by in-home direct mail pieces with a custom illustrated poster. Targeted emails came soon after, as did PR, CTV ad spots, in-store signage, and placements across social platforms like Instagram, Facebook, and Google.
Day-of activations began with on-site social posts and swag, including custom illustrated Salt Lake City Nalgenes, free Moosejaw Coffee Club reuseable cups, branded photobooth printouts, koozies, sunglasses, stickers and more. We also made sure store signage mimicked moosejaw.com’s current promotional messaging and design. This was Moosejaw’s most attended grand opening event EVER.
